Digital Strategist/UX Architect; consulting using UX methodology to discover, solve, validate and prioritize business challenges on various areas of the Global Consumer Website CMS Platform. Solutions include:

• Defining and managing the UX and requriements for new feature development, such as AMP, Where to Buy, Paragraphs Model and Ratings & Reviews.
• Changes to the content editor experience - Creating a Page Builder feature to give brands the ability to create flexible layouts that meet their content strategy. Content Cloning feature to reduce the cost of creating global campaigns. Updating the admin UI theme and streamlining content input forms for increased usability and efficiency in content production.
• Defining processes including feature development process and CMS system workflow.
• A strategy for implementing Apps into the platform to achieve brand equity with site inheritance and introduce features to local markets in a costly and timely way.

Product Owner/UX Analyst for Global Consumer Website CMS Platform. Responsibilities include:

• Lead cross-functional teams (developers, analysts, designers, QA) responsible for implementing new features; requirements management, sprint planning, manage/prioritize backlog, lead grooming sessions, assist with QA and conduct UAT.

• Facilitate discovery engagements to understand business and user needs; coordinate stakeholder interviews, conduct user research, build personas, architect user journeys and design process flows.

• Provide guidance to clients by translating business and user goals into functional digital strategies and actions.

• Collaborate with stakeholders to define product roadmap and manage backlog.

• Design and prototype the user experience based on industry best practices and establish detailed usability and design guidelines for product development.

• Define feature specifications and manage requirements through epics, user stories, acceptance criteria, information architecture, prototypes and/or wireframes.
• Communicate team progress, issues and strategy recommendations to stakeholders.
• Organize and administer product/feature rollout; client buy-in, pilots, demos, QA, UAT and training.

Solutions:

• AMP (CMS New Feature)
• Where to Buy (CMS New Feature)
• Ratings & Reviews (CMS Feature Audit and Update)
• Defined the New Development Process
• Page Builder Drupal Content Type (CMS New Content Type/Feature)
• Drupal Dashboard
• Defined the CMS System Workflow Flow